For the Love of Meta campaign — pink background with FOR THE LOVE OF META typography and character illustration, Powered by OpenSea
Case Study · One-Off · Collaboration

For the
Love of
Meta.

Client
OpenSea · @byvmeta
Deliverables
Illustration · Character Design · NFT Artwork · Brand Identity · Open Edition
Platform
OpenSea · Powered by OpenSea
Studio
Organik Studio · Phoenix, AZ
Type
Open Edition NFT
Platform
OpenSea
Scope
Illustration · Characters · Brand
Collection
fortheloveofmeta
Back to Work
The Brief

A Fresh & Vibrant
Open Edition.

For the Love of Meta is a collaboration with OpenSea — a fresh and vibrant open-edition NFT collection celebrating the intersection of art, culture, and the open metaverse. The project involved creating a richly detailed isometric city illustration packed with cultural references, original characters, and hidden details that reward exploration. Every building, figure, and street corner tells a story.

For the Love of Meta banner — rubber duck, Pepe the frog, and sailboat floating on stylized waves
Character Design

The Meta
Mascot.

The orange Meta flower character became the face of the collection — running, alive, and unmistakably fun. Built to work as a standalone figure across merch, social, and the NFT collection itself.

For the Love of Meta — orange flower mascot character running against green background with FOR THE LOVE OF META typography
Meta Meta — Character System

The Cast.

A full cast of original characters — three flower variants in blue, purple, and red, alongside Pepe the frog, a toy sailboat, and an isometric corner store. Each character was designed at two scales for use across print, digital, and on-chain applications.

Meta Meta character sheet — three flower characters in blue, purple and red plus Pepe, sailboat, and isometric building
The City

The World
of Meta.

The centrepiece of the collection — a sprawling isometric city packed with NFT culture, Web3 brands, internet icons, and hidden easter eggs. Organik Studio is in there. So is Pepa Johns, ZipRecords, the Hammer, and a Tesla monorail. An entire world built from scratch.

For the Love of Meta — full isometric city illustration showing vibrant colorful urban scene with Web3 brands, NFT characters, and cultural references
Process

From Sketch
to Scene.

The city was built in six stages — rough structural sketch, detailed line art, character placement, flat color blocking, shading and depth, then final full-color render. Every stage was intentional, building complexity layer by layer until the world felt alive.

For the Love of Meta process grid — six stages from wireframe sketch through color to final isometric city illustration
META
Powered by OpenSea

View the
Collection.

For the Love of Meta · Open Edition · @byvmeta

View on OpenSea →

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