Skyward
Construction
Group
Commercial &
Residential Remodel
Redefined.
Skyward Construction Group is a commercial and residential remodeling contractor based in Potomac, MD. When they came to us, they had the work and the reputation — but the brand wasn't keeping pace.
Build a brand identity strong enough to compete with larger regional contractors, while feeling personal enough for residential homeowners. One mark. Two audiences. Zero compromise.
We built a full identity system — logo, color, typography, and a "Trust The Build" brand platform — then extended it across a complete collateral suite including letterhead, business cards, and a full branded merchandise line.
A Complete
Brand System.
Primary logo, secondary marks, submark, and icon — all with full usage rules across light and dark backgrounds.
Orange, charcoal, and white — a palette that reads confident on a job site and polished in a meeting room. Paired with a typeface system that holds across every application.
Print-ready collateral delivered in press-ready files. The business card was designed to stand out — even in a pile.
A custom merchandise line — trucker hats, tank tops, shorts, and polo shirts — all built around the brand's secondary platform and designed to build team culture.
A comprehensive document covering usage rules, color values, type scales, logo clearspace, and do/don't examples. Built so the brand is consistent whoever is using it.
Every file format a contractor needs: EPS, PNG, SVG, PDF — organized, named, and ready to go to vendors, printers, and suppliers on day one.
"Trust The Build"
Merch Suite.
The "Trust The Build" platform gave the team something to wear with pride — and gave the brand presence beyond the job site.
