Four Vespara organic cocktail cans held in hands
Case Study · Brand Identity & Packaging

Vespara.

Client
Vespara Organic Cocktails
Deliverables
Brand Identity · Can Label Design · Packaging System · Point-of-Sale · Print
Origin
Made in Spain
Studio
Organik Studio · Phoenix, AZ
Category
Beverage & FMCG
Product
Organic Canned Cocktails
Flavors
4-SKU Color System
Tagline
Shake. Sip. Chill.
Back to Work
The Brief

Bold. Retro.
Made in Spain.

Vespara is an organic canned cocktail brand born in Spain with ambitions to go global. The brief called for a brand identity that felt simultaneously nostalgic and fresh — something that could sit on a shelf in a Barcelona supermarket and a New York bodega and feel equally at home. Vibrant, retro-influenced, and unmistakably fun. 100% real fruit. No bs.

Hand holding Vespara Passion Fruit Martini yellow can against white ribbed wall
Passion Fruit Martini
#F5D842 · Yellow
Watermelon Mojito
#F4A090 · Peach
Strawberry Limeade
#A8CC6A · Green
Signature Red
#F24E3C · Red
Vespara Passion Fruit Martini label flat lay on yellow background Vespara Strawberry Limeade label flat lay on green background Vespara Watermelon Mojito label flat lay on peach background
Brand Applications

The Brand
In the Wild.

The visual system was built to scale across every touchpoint — from the label on the can to a street-level sandwich board, an in-bar poster, and the branded shipping box. Every application reinforces the same bold, sun-drenched attitude.

Vespara branded sandwich board signage on red background Person unboxing large Vespara branded yellow shipping box
Vespara pink label poster framed on yellow tile wall Three pomegranate cocktails with Vespara brand mark overlay
VESPARA
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Your Brand Right.

Bold packaging. Memorable identity. Built to scale.

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